Q&A
Social Branding
-
Our speciaility is positioning brands on the social web. This process enables brands to tap into the power of social media through dialogue with their customer base and growing their following. Social branding creates value by delivering insights, growing brand awareness and increasing brand loyaly.
Carrying out a comprehensive strategy for social branding also offers benefits accros other key processes within the organisation such as increased channels for driving sales, increased customer service, efficient recruitment and stronger PR possibilities.
We help organisations implementing this process top down by providing analysis, consultancy, training sessions and necessary tools. -
We have worked for clients as varied as Sony Electronics, Buenavista and Universal Music. Basically in all areas of the entertainment industry (music, film, games) as well as outside of this industry, such as our recent work for Dutch insurance company Interpolis. We also work together with media agencies, PR companies and ad agencies.
-
Yes, we do! For us, social media doesn\'t have borders. But there are however certain cultural, language and physical marketplace differences. That's why it doesn't work to simply copy your website's content to Facebook, or to use the same content as your company's blog for Twitter, for example. All networks have specific do's and don'ts and need to be approached with the right etiquette. We understand these differences and can help you establish the right presence in your key territories.
Methods and strategy
-
Fortress can provide you with a range of services with regard to social media.
We start with careful assessment of company goals, product offering, PR methods, competitors and ROI. With this information we then offer advice on brand positioning and the needed elements to start. This process is called a social scan and will serve as a roadmap for the strategy and help management to set up the right internal structure to ensure succesful implementation.
During the implementation phase our team will monitor, steer and offer updates to the management team. -
Our services range from consultancy to training to providing full scale solutions for carrying out a social media strategy. Together with Fortress Digital Agency we also implement complete technical solutions that tie in with companies' existing systems and provides a complete social media toolbox.
-
This basically depends on the needs of the client; we start by assessing the goals and opportunities in the form of a social scan. This takes from 2 weeks to 2 months, depending on the scope of the project. After the research, the actual project can last from anything up to a few weeks where our consultants train the clients team, to a long term partnership in which Fortress carries out the strategy.
-
This of course depends on the type and length of the project involved. We offer full price transparency from the start of every campaign. However, rather than looking at the costs we will show you the gains that can be reached across the organisation. It is our goal to help you to create more value for your company and customers. Naturally, you can always contact us for an offer.
-
We guarantee success for the determined goals. We are committed in providing you with goals that are attainable, realistic and long term focused. If we don't reach the goals as set out in the strategic advice, we offer a 50% refund of the costs of the social scan.
-
For all projects, an account manager and specialists for each activity will be responsible.
-
Depending on the type of project, progression of projects can be checked via SLM (or custom information portal) or via contact with our account manager. Also, regular documented reports of projects are available, with a choice of how elaborate and frequent these reports will be over the course of the project.
-
The social hub analysis is a document that entails an overview of what will be done for a specific project, as well as a clear and extensive list of online places which will be targeted for this campaign.
-
A Social Scan is a blueprint for a long term online presence, and lays at the basis of any social media strategy. Aside from analysing the organisation, product offering, PR strategy and goals, the scan comprises a view at how your business competitors are making use of social media, and an advice of maximizing your own use of social media.
-
Within our team of specialists, we have a statistics expert who collects and provides valuable statistics such as reach (page views) and the quality and quantity of activity on the various social media involved in any campaign. Conversions to specific marketing goals also get measured.
In addition to using exisiting packages as provided by specific networks, Fortress has developed a custom statistics package that is capable of tracking posts across the internet. This means that we provide a full 360 degree view of what's going on, whereby the cross relation between networks, countries and type of content can be uncovered. The data is collected, analysed and explained in a meaningful way and always linked to tangible advice ensuring that the numbers can easily be transformed into real 'physical world' results. These updates are communicated through a report or through quick updates during the implementation phase of a campaign.
Social Media
-
Social media strategy should be part of any business, because that's where your customers are around the clock. Let us help you identify your opportunities and show you the specific benefits for your type of industry.
-
Well, surely, let's be honest. Marketing costs money and so does marketing on social media. However, the costs are much lower than traditional marketing if you do it right! Why? Because of relevance. It is now possible to target the message to the people that matter to you. By using the right content and strategy you can make sure that the target audience will find your message interesting and worthwhile. In our experience, the biggest challenge for companies is being able to set long term as well as realistic goals, knowing how to assess the value of the social media endeavors, and getting the organisation geared towards succesful implementation. We can help you to avoid the pitfalls and help to create results that translate into value.
-
First of all, we are very experienced carrying out social media campaigns on big networks such as Facebook, Netlog and Hyves, but we don't limit ourselves to those. We work with niche blogs, forums, portals and other communities as well. In fact, we have been running our very own community for years called Jimmy Alter. The chosen networks will largely depend on your brand, target audience and goals.
Social Applications
-
Social applications are programs that run inside social networks like Hyves and Facebook. Through the social connections of the user, the featured content can be distributed. Other words for social applications are widgets, gadgets, plug-Ins and / or apps.
-
- The ability to bring your brand experience and identity to the target audience.
- As the user shares the app on their profile, a viral effect will occur.
- By using the profile information, the experience can become very personal and therefore relevant.
- An app is an ideal way generate new leads. These participants can be contacted in another stage.
- The social application can be used for education, promotion, as agame and as a shop.
-
Would you like compatible for iPhone, iPad or Android device? Then you’re looking for a mobile application. By looking at your needs and requirements, an app can be created exactly to your wishes.
-
The Hyves gadget:
- Displayed on the personal profile of the user.
- Can also be shared via the Hyves campaign page.
-
The Facebook application:
- Is a completely personal environment installed on Facebook.
- Functions as an landing page.
- Provides opportunities to communicate targeted marketing messages.
-
A beautiful made app will spread itself. To accelerate this effect Fortress can advise you how to seed the app within your target audience. Fortress can provide additional exposure through influencer marketing a seeding project. Examples of this exposure are:
- Branded content
- Placement of trailers and teasers
- Installing widgets
- Contests
- Events
- Sending newsletters
- Writing blog posts
Opportunities
-
Well, for starters you are going to have a partner with many years of experience that will help you reach goals, not waste time. Our team will thoroughly assess your situation in the context of your business sector. Moreover, we will consult your company's strategic and operational management to help you implement the necessary change into your organization in order to carry out these activities. Whether you are setting up your own social media department, you want to expand the scope of your online PR team, or want us to be responsible for your complete online presence, we will consult, train and advise you on the proper steps to take in order to reach your long term goals.
-
We can provide this by means of a thorough research of specific sites (hubs) which are suited to the project involved. With the help of our experience and large database of online places we’ve build up throughout the years, we pick the right sites to target according to criteria such as age, sex and of course reach. This will be documented in the Social Hub Analysis.
-
Sure, we are always open to the prospect of making new acquaintances and we would love to hear from you. Just get in touch and we'll set up a meeting.
Rss