Highlighted case

Client

The challenge: engage and activate music lovers in a fun and creative way towards AKG Headphones.

Solution

Via a Facebook app potential influencers were asked to sign up as a reviewer. To introduce AKG’s K550 headphones we also created an international influencer campaign with top German bloggers.

Result

The expert panel resulted in a large database of potential AKG brand ambassadors within Germany, Switzerland and Austria and established AKG as a high-end brand.

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