PSPgo

At the release of the PSPgo Sony Playstation wanted to map out the online buzz surrounding the handheld console. Where did the target audience discuss the product and what was the overall tone of the conversation? Which topics were prominent on fora, social networks and blogs and who were the biggest influencers?

The Fortress Team identified key online locations and made sure all the buzz was documented on a daily basis. By using our own tools our team did not miss a single PSPgo related discussion. Through weekly reports Sony PlayStation was always aware of the online buzz and knew how the product was anticipated by the target audience.  

Through the weekly reports Sony PlayStation received valuable information on the behavior of its target audience before, during and after the release of a new product. By comparing this behavior on different social media more intelligence was gathered. The final report now forms the basis of future social media efforts by Sony PlayStation.