Case
Centraal Beheer Achmea
Briefing
Insurance company Centraal Beheer Achmea organised the ‘Kleine-Deukjes-Dagen’, where clients with an all-risk insurance could stop by to get three small dents repaired for free. In order to build more awareness, Fortress Social Branding launched an influencer marketing project.
Solution
First, a Social Hub Analysis examind where Centraal Beheer Achmea is discussed online and who the opinion leaders in this discussion are. Fortress Social Branding then invited these relevant bloggers for an exclusive tour and explanation about the technique used to dent the cars.
Result
By carefully selecting the bloggers on topics like cars, technology and insurance it was possible to stimulate the dialogue. This created a buzz both before and after the event through competitions, blogs, tweets and reviews by 15 bloggers, including the largest in the Netherlands (MSN, Autovisie, VerkeersInformatieDienst).
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