Case
Specsavers
Briefing
For Specsavers, Fortress Social Branding wrote a social scan. A social scan is a document that gives an overview of the current situation of Specsavers on social media. What social networks are popular among the target group? What are competing brands doing with social media? And what are opportunities for Specsavers?
Solution
The scan also contained an extensive competitive analysis. Based on an interview with Marko van Dijk, several competitors were identified and examined by Fortress. Many of the competitors are not present on social media. This offers great opportunities for Specsavers.
Result
The document ends with an advice for Specsavers on how to proceed. These steps are based on Kotter’s model for change management. The first step will be to create a social media empowerment team.
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