Case
Bacardi
Briefing
With the worldwide campaign "Bacardi Together" Barcardi Rum wanted to remember consumers about the importance and fun of personal contact and encourage them to get together. Fortress Social Branding was responsible for an influencer / seeding project to promote the new Bacardi Together commercial .
Solution
Different copy was sent to various influencers. In the mailing, each influencer was approached in a personally way and the link was set between the readers of their website and the features of the Bacardi Together campaign.
Result
With many placements a large audience was reached within different audiences. The message was mostly placed at lifestyle and marketing sites. This lead to over 1 million views.
Rss