Case
PALM
Briefing
To increase awareness for the new campaign of PALM beer, Fortress developed an influencer project. The campaign challenged consumers to guess the name of the new beer.
Solution
The influencers were reached in two phases. In the first phase, a press release was communicated to the influencers. In the second phase, influencers were noticed about the next step of the campaign. To stimulate the reach, contests were arranged with several influencers.
Result
In just a short period a large amount of beer lovers were reached. The awareness was not only increaded by the blog posts and contets, but also by a large activity on Twitter.
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