Case
Keune
Briefing
Keune stands for elegance, creativity and modern hair fashion. Keune´s hair products are worldwide available for professional hair stylists. Fortress was hired to research the potential role of social media for the brand.
Solution
The social scan gives an overview of the current situation of Keune on social media. What social networks are popular among the target group? What are competing brands doing with social media? And what are opportunities for Keune?
Result
The document ends with an advice for Keune on how to proceed. These steps are based on Kotter’s model for change management.
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