Case
South African Tourism
Briefing
The name South Africa makes a lot of people think about the big five and safaris. To bad, because the country has much more to offer! Fortress was hired to create awareness for this beautiful country.
Solution
To promote South Africa as a country with lots of possibilities Fortress started a influencer campaign. Each influencer was approached with branded content with themes a fashion, music and ecology. The focus was on the theme and not just on South Africa. This way, the message will come across a more trustful.
Result
In just a short period, a large amount of people has been reached. Influecers were enthousiastic and willing to work with branded content in the future.
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