Case
Swatch
Briefing
The Swatch Gent Original watch has been improved. A influencerproject was launch to activitate bloggers to write positively about the new watch.
Solution
To keep the message relevant an exclusive event was organised by Fortress Social Branding. A strict selection of fashionistas were invited to attend the previewing of the New Gent collection. The private performance from singer Natalia Jayden made a perfect end to the night.
Result
The event was attended by ten enthousiastic fashionistas that informed their large amount of followers with the exclusive content. A night to remember!
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