Case

Fallout New Vegas

Briefing

To create a buzz for the launch of the game Fallout New Vegas, Fortress created a special interactive release page. We also launched a influencer project to create awareness and traffic to the contestpage.

Solution

To obtain as many users as possible, entry to the contest website was kept very easy. Fortress seeded the page in the target audience, which consisted of 18-35 years old gamers, to generate traffic to the contestpage. Additionally, an embedded version of the website was created.

Result

With a total amount of 18 articles placed on game- and lifestyle websites much extra interest was created for the game and its releasedate.
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