Case
Knight and Day
Briefing
The main goal in this project was to create awareness for the release of Knight and Day Blue-ray and DVD. The second goal was to increase the fanbase on Facebook.
Solution
At the start of this project interesting influencers from movies and lifestyle related website were approached to receive a copy of the movie. This way they could bond with the product and write about it in a personal way.
Result
Thanks to Fortress a large amount of people was reached. This was mainly achieved by a well done selection of influencers. In the end almost 344.000 unique readers were reached.
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