Nederlandse Tuinbouw

For the Nederlandse Tuinbouw, an association to endorse the Dutch horticulture, Fortress launched a influencerproject to promote their It’s Alive campaign. Main goal was to improve the image of the Nederlandse Tuinbouw.

First of all, we made a selection of lifestyle, educational, green and entertaining websites. We then approached each website personally to set up a flowercontest. Minors were stimulated to nominate a person that deserved some flowers. The most original reason was rewarded.

Thanks to Fortress a large amount of people was reached. This was mainly achieved by a well done combination of large popular websites and smaller niche websites. In the end almost 420.000 unique readers were reached.