Case
The A-Team
Briefing
The main goal in this project was to create awareness for the release of The A-Team Blue-ray and DVD. The second goal was to increase the 20th Century Fox Netherlands fanbase on Facebook.
Solution
At the start of this project interesting influencers were selected to the Social Hub Analysis. We then initiated several contests on movie, dvd and home entertainment related websites. This is a great way to create awareness.
Result
Through the contest and reviews we reached over 415.000 persons. The A-Team is still very popular and a live among both youngsters as elder people.
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