Case
De Nevelprins
Briefing
Fortress Social Branding was responsible for the promotion of the book 'De Nevelprins'. Main goal was to create awareness among 13 to 15 years old minors. The target was set to reach at least 75.000 persons.
Solution
Via influencermarketing several big influencers were approached. Influencers created awareness by showing the first chapters, the trailer of the book and the website of Zafón.
Result
The influencermarketing lead to 33 placements by 17 influencers. This resulted in a reach of more than a million views. Also, nine brand advocates were recruited which can be used in another potential project.
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