Sint

To promote Dick Maas’ new movie ‘Sint’ Fortress Social Branding launched a seedingproject. Main goal was to create awareness and to generate traffic to the trailer among 14 to 25 years olds.

Fortress selected places where the target group could be found and began to spread the trailer to more than 80 locations. With a personal approach on each site, visitors were stimulated to forward the trailer to their friends.

In only six weeks the trailer was viewed over 680.000 times. The placements of the trailer at communities, sites and blogs resulted in a lot of traffic, mainly coming from three big sites (Funkiblog, Fok! and Biertijd).