Case
Bloomingdale
Briefing
Fortress Social Branding was asked to created awareness for the new house album Bloomingdale, a compilation cd by the popular beachclub Bloomingdale.
Solution
Via influencermarketing several big influencers were approached. Awareness was created by contests and emails. Contestants could win the album or a DJ clinic.
Result
The influencermarketing lead to placements by seven influencers. This resulted in over 1,5 million unique visitors per months.

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