Case
Jacqueline Govaert
Briefing
Fortress Social Branding was responsible for the online publicity campaign for Jacqueline Govaert's new soloalbum "Goodlife".
Solution
The campaign consisted of a banner campaign, target ads on social networks and advertorials. By using Influencer Marketing sites and influencial people with the same target group were approached.
Result
The bannercampaign and targeted ads lead to over 26 million contactmoments. Combine this with the interview of Jacqueline on the popular American blog 'Arjanwrites.com' (over 100.000 unique Dutch visitors) and you can definitely speak of succesfull campaign.
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