Case
Dutchisms
Briefing
A Dutchism is a proverb or said what badly translated is into English. I Have My sin is always a good example of a Dutchism. Fortress decided to build a community on Facebook around this entertaining subject.
Solution
In a short time Dutchims of a small group has grown into a group with more than 8,500 fans. Every day is a new Dutchism placed by one of the fans or by one of the administrators.
Result
Dutchism the group is not used commercially, but is a good example of how something can be a hype. In addition, it illustrates well how important it is to the fans and users of the group to continue to approach. Until there is action on the group and he continues to grow top-of-mind, while a facebook group designed around a single campaign often dies a quick death.
Rss