Case
Royal Beach Concert
Briefing
Create extra online buzz for the Royal Beach Concert, organised by the BankGiro Lotery. The aim was to reach 125.000 persons, both young as older.
Solution
Besides creating a Facebooktab, Fortress approached several influencers. A contest for winning tickets appeared to be an excellent way to reach the followers of the influencers.
Result
Through content on Social networks and other websites we reached a total of 300.000, all realised within the two months before the concert. The concert at the beach of Scheveningen was a huge success with over 40.000 visitors.
Rss