Case
Lekkerder in het landschap
Briefing
The website lekkerderinhetlandschap.nl focuses on youth between 14 and 24 in the province Utrecht. To make sure this group will come in contact with the website, Fortress was asked. The aim was to reach 75.000 persons.
Solution
By using Influencer Marketing sites and influencial people with the same target group were approached. Several angles were used. For one thing we approached naturlovers such a scouts and photographers. On the other hand we approached city folks and students that like to go out.
By giving influencers a dinner at the airstrip of airbase Soestenberg, we convinced them to write about the website.
By giving influencers a dinner at the airstrip of airbase Soestenberg, we convinced them to write about the website.
Result
In total we have reached 155.000 young people. The traffic to website has increased a lot during the scope of the project. Part of this traffic came directly trough articles of the influencers.
Rss