Case
Amanda Jenssen
Briefing
Sony Music asked us to give the launch of Happyland, the album of Swedish singer Amanda Jenssen an extra boost. The target was set at 75.000.
Solution
Fortress has used Influencer Marketing to approach blogs and websites. We organised a lunch with three influential bloggers and Amanda herself.
Result
By publishing articles on several blogs we reached a total of 863.000 per month. This was raised with another 104.000 through the release of 3 albumreviews. In total we reached almost one million musiclovers.
Rss