Case
Sony: Blogger Wanted
Briefing
As a promotion of their new camera, the 'Bloggie', Sony organised a competition to find two vloggers. The two winners spent a week in the snow at Mountain hollywood and used their freshly won Bloggie-camera to document it.
Solution
Fortress has used Influencer Marketing to attract more Dutch competitors and voters.
Result
The Influencer Campaign worked, lots of Dutch candidates registered and one of the winners was from Den Helder. In the end over 100 contestans were in the race to go to Mount Hollywood.
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