Borderlands

For the spectacular game Borderlands, Take 2 Interactive wanted to check the online expectations and opinions regarding the game. Aside from this, they wanted to learn about the online places where their target audience was situated, and where the most discussion about Borderlands was taking place.

To start off with, Fortress identified the right online places where the most buzz about Borderlands was to be expected. The next step was to keep track of the existing online buzz surrounding the game; we kept up with all important posts about Borderlands so as to keep informed about the opinions of the target audience. This information was subsequently communicated to Take 2 Interactive through regular documented reports.

Because Take 2 Interactive were regularly kept up to date of the online expectations and reception of Borderlands, they knew exactly how their target audience viewed the game. With this information, they were able to steer expectations and to communicate the right information about the title. Moreover, the campagin enabled them to anticipate future wishes of their target audience with regard to new releases. By knowing where their target audience is located and in which places they are the most active, Take 2 Interactive can keep an ongoing dialogue with their fans.