Case
Lover of Loser
Briefing
Bridge Entertainment looked for a way to activate a young target audience for the release of the latest movie adaptation of the Carry Slee book ‘Lover of Loser’.
Solution
Through an influencer marketing campaign, Fortress approached various influential and mostly young people with an online following. Amongst others, movie sites, youth sites and Hyves groups with a lot of young girls as members, were targeted in this campaign. The moderators of these sites and social networking groups were all invited to one of the exclusive premieres.
Fortress Digital Agency took part in the porject by developing a site and a widget.
Fortress Digital Agency took part in the porject by developing a site and a widget.
Result
A great number of reviews of the movie were placed online, hugely benefiting the online presence of ‘Lover of Loser’. At the end of the campaign the total number of people within the target audience which were directly reached, exceeded 500.000. Aside from this, there were a lot of positive responses to the influencer reviews. Moreover, the influencers themselves were highly enthusiastic about the film and about working with us on this campaign.
Rss