Case
Albert Heijn
Briefing
AH Puur & Eerlijk is a brand of Albert Heijn. The products are produced, grown of purchased with extra care for people, animals, nature or environment. To increase awareness of these fairtrade products Fortress Social Branding started an influencer marketing project.
Solution
To promote the Puur & Eerlijk products at Albert Heijn, Fortress organized a workshop for a small group of bloggers. Location: The famous Ron Blaauw restaurant in Amsterdam. Ron Blaauw, one of the most famous chefs in The Netherlands, gave along with Arjen Zeevenhooven, culinary chef of magazine Allerhande, a workshop on cooking with Fairtrade ingredients.
Result
The bloggers were all very positive about the exclusiveness of this event. This resulted in genuine, spontaneous stories on lifestyle, food & drinks and sustainability blogs.
Rss