In the TV show Next Hair Guru TV channel Net5 and Keune Haircosmetics team up to find the most talented hairstylist of the Netherlands. Fortress Digital Agency developed a Facebook app to engage with fans of the show and Keune Haircosmetics.
The Facebook application offers many opportunities to create an online buzz. The Next Hair Guru Facebook app invites users to answer five multiple choice questions in order to determine if they themself are true Hair Guru's.
“Next Hair Guru App”The Keune Haircosmetics app suits the values of the television program: competitive, creative and energetic. The app gives the competitive and creative element of the contest an online twist and emphasizes on the glitter and glamour of the high fashion world.