Games and movies are integrating more and more. For the release of the revolutionary first person shooter game "Rage" by Bethesda Softworks Benelux a unique entertainment experience was developed for visitors of the biggest movie site in the Netherlands, Pathe.nl.
The site takeover offers a unique way to promote the release of the game. Rage is a revolutionary first-person shooter set in the near future. The game was developed by Id Software, the legendary studio behind Doom and Quake. The site take-over does not only provide a cinematic experience, but offers a unique entertainment experience which exceeds the boundaries between film and games.
“Interactive trailer”
The site take-overs are shown at a selection of films with the same target audience as the game. Within the Pathé website an interactive trailer is shown. For this concept, Fortress Social Branding connected Pathé with publisher Bethesda Softworks Benelux. The result is an innovative promotion tool. Check out the site take-over.
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