Travel agency 333TRAVEL, specialized in individual tours to Asia, is expanding their online territory. In honor of their tenth anniversary they launched the campaign "Find the like', where participants could win free holidays to Asia for ten years. In just a couple of weeks, the page was liked by more than 6,000 people.
Fortress Digital Agency developed the app in which users have to find the Facebook 'like' icon in a closet filled with Asian souvenirs. For sixs weeks a new closet will appear every week. The application enables 333TRAVEL to share their passion and knowledge about Asia through social media.
“Find the 'like'”
The app is very accessable, as the user does not have to give permission. This is reflected in the success of the campaign. Per week an average of 2,000 fans participated in the contest.Click the pink arrow on the right to see more.
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