Make the world happier! That's the motto of the Japanese drumband Yamato. In April and May 2011, the band will be touring around The Netherlands and Belgium. Fortress provided the website as well as an influener marketing project.
The primary target audience of this project were young adults of 25-34 years old. Besides creating the website, Fortress actively approached and activated online influencers by inviting them to special Yamato events and by supplying them with unique content such as contests, givaways, interviews, meet & greets and exclusive video content.
“The Beat of Courage”
Fortress has actively monitored online mentions of Yamato during the project and activated communities and websites with a significant reach. This way, a great amount of awareness and online visibility on target group specific websites was created and the ticket sales was stimulated. Take a look at the website or click the pink arrow.
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