On the landing page fans can upload their favorite Pearl Jam experiences. By adding pictures, video’s and written testimonials, fans are able to share their experiences with each other. The app is available for 17 countries. The Facebook app can be customized by each country. It provides great changes to set up local contests and prizes with promotion partners and to use their respective channels for promotion.

All throughout the site there is a clear shop link that can be adjusted to link to local shops. This way, the app is a perfect marketingtool to promote the release of the album.

Check out the 'Live on 10 Legs'-application here.