Taio Cruz, the cool artist from the smashhit “Break your heart” is becoming increasingly popular on Facebook. In order to tab into this success Universal Music International and Fortress Digital developed a Facebook application which invites Taio Cruz fans to share news and songs with their friends and thereby become Taio’s #1 fan! Click on the arrow!
In order to create maximum synergy between all territories, Fortress Digital developed an international Facebook application which can be translated and adapted to each country by the local staff. The increased benefits were obvious: Low one-time development costs, segmentation based on place of residence user, localized and therefore relevant content, activation of fans, quick time to market.
10 different countries have already launched their local version through our user friendly social Content Management System .
Click here to view the Taio Cruz Facebook application.
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