In order to create attention for the UK via social media we decided to create a viral contest. The contest was deployed using a widget that was easily shareable. Click on the arrow below to see it.
To obtain as many users as possible entry to the contest was kept very easy. Upon installing the widget users automatically entered the contest. Fortress seeded the widget in the target audience which consisted among others of travel affecionados.
“Creating awareness for South-East England”
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