The 10th edition in the NBA 2K serie has the focus on the Trickshots: trowing the basketball in a spectacular way through the basket. To get extra attention for this focus, Fortress developed a special promotion site.
The promotions site allows the user to upload their own trickshot directly, or upload it by using a YouTube link. With easy entry and great prizes, this action has all the ingredients to go viral. Besides the development of the promotion site we also applied buzz marketing to highlight the action.
“User Generated Content”
At the moment there are no results and statistics available. Check the NBA 2K10 Trickshot Competition, upload your own video and win a Yamaha NBA scooter.
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