For each question, the user has the possibility to use an 'escape'. This escape can be used by posting a message on one of the following social networks: Hyves, Facebook, Twitter or Netlog. Besides the posts on the social networks, we also arranged targeted bannering on the networks.

Check the quiz on Final Fantasy XIII Quiz, and maybe you win a trip for two persons to Tokyo!

Half of the players of the quiz used social media to answer one of the questions of quiz. Nearly 20% of the visits was made through Influencer Marketing, more than through traditional bannering. One out of ten visitors subscribed to the newsletter of Square Enix.