The widget contained the so-called Know Your Lyrics game, in which people were supposed to fill in the right lyrics of a Katy Perry song. Beside the game, the widget also contained a functionality which showed news updates about Katy, as well as an option to subscribe to the official Katy Perry newsletter.

Over 300.000 views were generated by means of our own seeding campaign. We started out placing the widget in relevant places on social networks, after which it was picked up by others and spread virally.