In 2008 as well as in 2009 we were involved with promoting the new Kane (Universal Music) albums.
In both cases a widget with exclusive content was created.
For Kane’s latest album ‘No Surrender’ the old widget Fortress created was gradually replaced by the new one, as we got closer to the release of the new album. In the widget users were able to see the video for the new single, send the widget to their friends on a social network and pre-order the new album.
“No Surrender”
Our campaign for Kane shows that widgets are the perfect means to use more than once. In this case, the existing target audience was addressed again by using the same online tool.
Rss