For funny video game Fairytale Fights, Playlogic International searched for a creative way of interacting with the target audience for the game. Via Twitter, contact was made with this target audience, as well keeping them involved after the game was released.
Because the game involves a set of very recognizable fairy tale characters with which nearly everyone is acquainted, the idea was put forward to bring these characters to life on all important social networks. For the profiles, an entire storyline was created to keep the continued interest of the fans online. Aside from the created profiles, the campaign was also supported by a widget, which linked to the social profiles.
After creating the widget, seeding and targeted advertising have generated over 4.000 fans who followed the storyline and have managed to actively involve this online community with the game.
If by now you’re interested in the story, you can find the widget on the next page.
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